I try to avoid using Facebook for anything more than its originally intended purpose – that is, to connect with friends and colleagues whom I already know in real life. A close friend told me she didn’t want to go too far into the site because of the seemingly egotistical way in which users add other people as their “friends” such that they have networks of hundreds of people to which they never speak. Even I have been guilty of connecting to long lost friends and never even saying ‘hello’. The medium is cold and doesn’t do much to enhance togetherness in any meaningful way.
I was pleased to see Burger King’s foray into the Facebook with their Whopper Sacrifice applicaiton. For those not in the know, BK’s application challenged members to trim their friend list – for every 10 friends removed, the member would earn a free Whopper. Apparently the lure of a free Whopper drove almost 83,000 users to cull 233,000 others from their friends list in just under a week.
Facebook removed the application because it was advertising to users when they were being removed from someone’s friends list. That’s too bad – a good friend-list housecleaning wouldn’t hurt most people, particularly those who collect lists of 500 or more.
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[...] is constantly in the news. Your friends are worth less than whopper sandwiches – maybe we would value them more if they weren’t all [...]